General Mills is undertaking an analysis of a new cereal. The firm realizes that if they come out with a new product, it would affect sales of existing products. What is the best course of action for General Mills in this analysis? Treat the reduction of sales from existing cereals as a sunk cost. Include the allocated costs of the new cereal in the sales of the preexisting products. Account for the reduction of sales from existing cereals in the projection of cash flows on the new product. Ignore the fact that sales of other products will be affected