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General Mills uses the term all bran in describing their new line of all bran muffins.General Mills is likely not to be found to have

General Mills uses the term "all bran" in describing their new line of all bran muffins.General Mills is likely not to be found to have infringed upon Kellogg's trademark for "All Bran" cereal because General Mills' description is an example of the ________ _____ doctrine.General Mills is using the description for the primary purpose of describing its product and is unlikely to create consumer confusion.

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