GENERAL MOTORS STRATEGIC ANALYSIS RECOMMENDATIONS 2023

2. study methodology: Purpose of the study, steps are taken in researching the company, and analysis tools used 3. Strategic Analysis a. Competitive Environment: Summarize the external environment factors relevant to your study and recommendations. Consider factors from your external analysis and the stage of the industry lifecycle. The information provided should support your recommendations and selected strategy. b. Company analysis: Summarize your understanding of the company. Consider the following: Vision & mission assessment; Current strategy and effectiveness; Resources (tangible and intangible), organization capabilities, core competencies, value proposition, etc. The information provided should support your recommendations and selected strategy. 4. Strategic Management Recommendations a. Strategic Alternatives Considered & Expected Outcomes: Identify three strategic alternatives that are supported by your strategic analysis. The strategic alternatives need to be based on business, corporate, or international strategies discussed in the course. Functional-level strategies are not appropriate for this study though they may become required as part of the implementation process. Qualitatively assess the expected outcomes of each strategic recommendation (i.e., no need to provide in-depth financial predictions for each alternative). Identify their strengths and weaknesses. b. Recommended Strategy: From the three alternatives, make one recommendation. Show how your external and internal analyses support your recommendation. Discuss how and when this recommendation should provide performance benefits. This involves justifying the recommendation with financial calculations and stating any assumptions you have made (i.e. quantitative analysis is required). Refer to Section 5 and Section 6 information/conclusions as needed. 5. Implementation Recommendations & Cost: For the recommended strategy, what steps would need to be taken to proceed with this strategy? Consider impacts on each functional area. Are leadership, structure, human resource, or inter-organizational activities involved? What resources are required/affected? Consider the steps you might put in a project plan (e.g., on a Gantt chart).