Question
Generally, _____ determine what type of intermediary a manufacturer should use: a. product characteristics, buyer consideration, and market characteristics b. only internal environmental characteristics c.
a. | product characteristics, buyer consideration, and market characteristics |
b. | only internal environmental characteristics |
c. | competitive conditions and government regulations |
d. | all controllable marketing factors |
e. | only noncontrollable environmental factors |
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
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