Generally speaking, many retailers are affected by the strength or weakness of the economy. During a strong economy, high consumer demand may mask retailer weaknesses. But when the economy is weak, sales stagnate, cash flow problems may occur, heavy markdowns may be needed (which cut profit margins), consumers are more reluctant to buy big-ticket items, and public firms may see their stock prices adversely affected. However, the current situation is unique and never seen before. Review several news items and answer the following:

1. What is your take on the financial future of many retailers? Some are doing better than ever before and some are not.

2. Which retailers have been able to change their operations and survive the pandemic?

3. What are the signals from consumers that retailers need to follow in the current year?

4.What have been your personal experiences during the last year in case you have been working in retail?

Submissions must use APA formatting, citations are required and links provided to support your answers.