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Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase
Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are A. attitudes of others and unexpected situational factors OB attitudes of others and expected situational factors OC. attitudes of others and unexpected economic factors OD. negative product reviews and unexpected situational factors O E unexpected price adjustments or changes and unexpected compettor products
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