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Generating cash is the ultimate responsibility for managers today. Cash and cash flow are considered the lifeblood of a business. How important has cash generation

Generating cash is the ultimate responsibility for managers today. Cash and cash flow are considered the "lifeblood" of a business.

How important has cash generation been for your current company or a prior employer? How is cash generation different from the concept of profit and loss (P&L) in accounting? Provide an example of how a company manages cash flow.

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