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Genie decides to drop its price to $8 and finds that the retention rate increases to 90%. Gross margin also increases to 50% since there
Genie decides to drop its price to $8 and finds that the retention rate increases to 90%. Gross margin also increases to 50% since there is less advertising required. Assume retention cost is negligible. What is the new resultant CLV
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Managing in a Global Economy Demystifying International Macroeconomics
Authors: John E. Marthinsen
2nd edition
128505542X, 978-1305176157, 1305176154, 978-1285055428
