Genting Berhad is principally an investment holding and management company. While the Company was incorporated in 1968 and listed in 1971, the Genting Group was founded in 1965 when its Founder, the late Tan Sri Lim Goh Tong started the journey to realise his vision of building a mountaintop resort in Malaysia. Today, the Genting Group comprises Genting Berhad and its listed companies; Genting Malaysia Berhad, Genting Plantations Berhad and Genting Singapore Limited, as well as its wholly owned unlisted subsidiaries Genting Energy Limited and Resorts World Las Vegas LLC. (Source: www.genting.com) The aim of the assignment is to demonstrate your understanding of how a global corporation such as Genting Berhad strategically manages its marketing operations across global markets and cultures.

Your Report should identify as a minimum explanation of the following areas:

1. Genting Berhad's markets and positioning in those markets

2.Competitors and it competitive position against Genting Berhad

3. Genting Berhad's Marketing mix strategy in its chosen markets

4. Recommended future marketing strategy for Genting Berhad