Geoff and Julie are willing to spend the time, money, and resources for this project only if they believe that MAA will receive a reasonable return on this investment. Julie has mentioned that she doesn’t want to buy a computer system and pay consultants “to just automate the existing file card system.” Moreover, Geoff has stated plainly that anything you recommend must pay for itself and provide tangible benefits; otherwise, he will be reluctant to change from its paper-based system.