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Gershwin Wallcovering Inc, shipped the wrong shade of paint to a customer. The customer agreed to keep the paint upon being offered a 15% price

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Gershwin Wallcovering Inc, shipped the wrong shade of paint to a customer. The customer agreed to keep the paint upon being offered a 15% price reduction. The price reduction is an example of a: is the major way most businesses convey their message to potential customers

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