Gerstel Cosmetics, Inc. is a leading U.S. manufacturer of natural, herb-hated counetc products, It started out purely as a domestic company but in 1983 established operations in India primarily to gain access to that country's abundant supply of hibiscus, a plant that provided important rave materials to the company's products, In 2009, Gerstel did business in 29 countries around the 22 Murs world, It has factories in Malaysia and Taiwan to use the low labor cost in those countries in making its labor-intensive products. In the late 1990s, it had to close it operations in a foreign country when, due to a change in the country's leadership, all foreign companies had to cease doing business there. During the Brazilian financial crisis, Gerstel adopted the practice of using revenues generated in Brazil to buy orange concentrate locally and sell that concentrate in the United States, Gerstel's corporate finance department aggressively uses hedging in all the countries where it operates. In a few select countries, Gerstel licenses its brand names and know-how to local licensees. Currently, Gerstel is organized whereby all strategic and operational decisions are made at its Princeton, New Jersey headquarters. To optimize both local responsiveness and international integration, Gerstel has to move to a structure. International Strategy O Think Global, Act Locallicensees. Currently, Gerstel is organized whereby all strategic and operational decisions are made at its Princeton, New Jersey headquarters. To optimize both local responsiveness and international integration, Gerstel has to move to a structure O International Strategy Think Global, Act Local Global Strategy Think Local, Act Local O Think Global, Act Global Examity Proctoring is sharing your screen. Stop sharing Hide