Getting the Message Out to the Shoppers Your company has just released to grocery stores a new cookie called Tastee Num Nums," and you believe people of all ages will enjoy the cookies. You created a report provided below about the types of cable TV channels are watched by people who are the principal shoppers in their household. You further separated the principal shoppers by their gender and whether or not they were married. Click the icon to view the the results of report. Click the icon to view the Help Menu. The percentage o unmar ed female principal shoppers that watch ESPN s % Round to he nearest whole number. Enter your answer in the answer box and then click Check Answer. Data Table Female Married Principa Shopper, % Detail Female Not Married Principa Shopper, % Detail 20% Male Married Principa Shopper, % Detail 26% 25% 17% Male Not Married Principal Shopper, % Detail Cable Services Watched A&E 21% 24% 10% 25% Animal Planet Cartoon Network 32% 21% 12% 19% CNN Comedy Central El (Entertainment Television) ESPN Fox News Channel 21% 11% 24% 16% 2310 20% 10% 31% 53% 22% 12% 31% 28% 53% 12% 31% 19% 16% 35% 10% 35% 27,182 38% 12% 39% 24,249 Lifetime 19% 46,803 Total Est (000s PrintDone More Info Est. (millions)- The estimated number of adults who match a characteristic and are estimated to exhibit a target behavior. % Detail =The estimated percentage of all adults, or adults within a certain category, who exhibit a target behavior who match a particular characteristic 1% Targets The estimated percentage of adults who match a characteristic who are estimated to exhibit a target behavior. Index = The estimated probability that a adult who matches a particular character sticis more or less likely to exhibit a target be a or relative to the probability that any U.S. adult in the base will exhibit the target behavior (the base most often being "an average adult). The base index value is 100, so any value above 100 indicates greater likelihood to exhibit the behavior, while a value below 100 indicates less likelihood. Percentage Change from One Time Period to Another The percentage change in a value from one time period to another future time period is calculated as: [Value in Time Period 21 [Value in Time Period 1] Percentage Change 100%. Value in Time Period 1 Positive values indicate positive change, negative values indicate negative change. Changes in Percentages Changes in percentages from one time point to another are expressed one of two ways. First, you can use the same exact approach as described above. This is the "percent change in percentages from one time point to another." A second way is to simply take the difference between the percentages of two time points. This is the "change in percentage points from one time point to another." Print Done