Getting Your Bearings

CUSTOMER REACH is a measure of

how many consumers the retail

channel has access to$.$ The higher the

reach, the more customers you can

get access to to buy your backpack.

Click on the different tabs to explore

the reach of each channel. You will

notice the reach of each channel is

comprised of a reach for each

MARKET SEGMENT. This will factor

in to your choices of which channels

to use for your product.

Which channel has the greatest

reach?

High End Outdoor

Department Store

Direct

Discount Retail Chain

The Importance of a Retail Strategy