GFC is global financial crisis

The concepts of risk, reward, supply and demand underlie the complexity of financial instruments. How could we use these concepts, for example, to explain the rate of return expected by a shareholder in Telstra and the price at which Telstra shares change hands on the stock market? (LO 1.1) Explain why an investor should consider the time-pattern of cash flows and the variability of the cash flows associated with a multi-period investment, rather than simply assessing the investment on the basis of the total cash flows received. (LO 1.1) During the GFC, the funding of longer-term assets with short-term borrowing was identified as a point of weakness in the operations of financial institutions. Discuss this statement with reference to the matching principle. (LO 1.4)