Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

GFE is a manufacturer of widgets. They sell their widgets directly to multiple retailers who sell them to end-users (people like you and me). For

GFE is a manufacturer of widgets. They sell their widgets directly to multiple retailers who sell them to end-users (people like you and me).


For GFE to provide an additional 3% off promotion to the retailers (making the trade promotion 13% instead of 10%). GFE believes they will receive better shelf space allocations from the retailers as a result of this increase in the trade promotion.


What percent increase in GFE's manufacturer's gross sales revenue would GFE need in order to have the same Net Profit before taxes ($720,000) as they have now?



DATA


Use the following data to answer the questions about Manufacturing Firm GFE:

Retailers' Sales Revenue from GFE's widgets

$3,000,000



Manufacturer (GFE's) Gross Sales Revenue

$1,800,000

Trade Promotion (10% off)

$180,000

GFE's Net Sales Revenue

$1,620,000



GFE's Cost of Goods Sold (all Variable)

$540,000

GFE's Advertising Expenditure

$50,000

GFE's Sales & Marketing Administration Expenditure

$150,000

GFE's Consumer Promotion Expenditure

$70,000

GFE's Corporate Executive Salary

$70,000

GFE's Research & Development costs

$20,000

GFE's Net Profit before taxes

$720,000





Total Widget Industry Sales at retail

$30,000,000



Manufacturer's (GFE's) Suggested Retail Price/unit

$10.00

GFE's List Price to Retailer

$6.00

Number of Widgets Sold by GFE to retailers

300,000



GFE's ($) Market share

10%

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Advanced Accounting

Authors: Floyd A. Beams, Joseph H. Anthony, Bruce Bettinghaus, Kenneth Smith

11th Edition

978-0132568968, 9780132568968

More Books

Students also viewed these Accounting questions

Question

1. Arouse curiosity with questions such as What would happen if?

Answered: 1 week ago