Question
GFE is a manufacturer of widgets. They sell their widgets directly to multiple retailers who sell them to end-users (people like you and me). For
GFE is a manufacturer of widgets. They sell their widgets directly to multiple retailers who sell them to end-users (people like you and me).
For GFE to provide an additional 3% off promotion to the retailers (making the trade promotion 13% instead of 10%). GFE believes they will receive better shelf space allocations from the retailers as a result of this increase in the trade promotion.
What percent increase in GFE's manufacturer's gross sales revenue would GFE need in order to have the same Net Profit before taxes ($720,000) as they have now?
DATA
Use the following data to answer the questions about Manufacturing Firm GFE:
Retailers' Sales Revenue from GFE's widgets | $3,000,000 |
Manufacturer (GFE's) Gross Sales Revenue | $1,800,000 |
Trade Promotion (10% off) | $180,000 |
GFE's Net Sales Revenue | $1,620,000 |
GFE's Cost of Goods Sold (all Variable) | $540,000 |
GFE's Advertising Expenditure | $50,000 |
GFE's Sales & Marketing Administration Expenditure | $150,000 |
GFE's Consumer Promotion Expenditure | $70,000 |
GFE's Corporate Executive Salary | $70,000 |
GFE's Research & Development costs | $20,000 |
GFE's Net Profit before taxes | $720,000 |
Total Widget Industry Sales at retail | $30,000,000 |
Manufacturer's (GFE's) Suggested Retail Price/unit | $10.00 |
GFE's List Price to Retailer | $6.00 |
Number of Widgets Sold by GFE to retailers | 300,000 |
GFE's ($) Market share | 10% |
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