GFL is launching a new controller to enhance the piloting experence of drones, an entirely new market for the company. They do not anticipate any competition because their drone controller is the first to deploy artificial intelligence and GPS positioning based upon the SpaceX satellite system, Discuss the most appropriate pricing strategy for the new drone controller, considering Ansoffs matrix and Porter's 5 forces theory as they relate to the short, medium, and longer terms.

(10 marks)