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Ghemawat & Rivkin describe value creation in terms of cost leadership, differentiation, or both. Indicate whether or not the following company's *primary strategy is oriented

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Ghemawat & Rivkin describe value creation in terms of cost leadership, differentiation, or both. Indicate whether or not the following company's *primary strategy is oriented toward cost or differentiation. 3. Exxon Mobil Differentiation Cost

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