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Gianni & sons buys t shirts in bulk, applies own trendsetting silk-screen designs and then sells tshirts to number of retailers. Gianni wants to be

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Gianni & sons buys t shirts in bulk, applies own trendsetting silk-screen designs and then sells tshirts to number of retailers. Gianni wants to be known tions 2016 2017 trendsetting designs, and it wants every teenager to be seen in a distinctive Gianni t shirt. Gianni presents following data for first two years of operations 2016 & 20 215,000 15,000 200,000 30 245,000 20,000 225,000 Number of t shirts purchased Number of t shirts discarded Number of t shirts sold Avg selling price Avg cost per t shirt Administrative capacity (customers) Administrative costs Administrative cost per customer 4,250 4,500 $1,633,500 $1,593,750 $363 375 Administrative costs depend on the number of customers Gianni has created capacity to support, not on actual number of customers served. Gianni had 3,000 customers in 2016 and 3,500 in 2017. Is Giannis strategy one of product differentiation or cost leadership? Explain. Charge a premium touse desie skills to make specific shirts for customers Describe briefly the key measures Gianni should include in its balanced Scorecard and the reasons for doing so da industry standards Internal bus process: # of defective units Financial: sales and profit margin Growth

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