Giant Dragon has three customers: Andrew, Pat and Sarah. The store wants to pick up one customer who is the most valuable to it. Please use the RFM analysis and help the store choose the right customer. The point allocation rules are listed in Table 3. The customer data is listed in Table 4.

Table 3. Point Allocation Rules

Recency	20 if within past 2 months; 10 if within past 4 months; 05 if within past 6 months;03 if within past 9 months; 01 if within past 12 months;
Frequency	3 points for each purchase within 12 months. Maximum = 15 points.
Monetary Value	10 percent of the $ Volume of Purchase with 12 months; Maximum = 25 point

Weight	Recency	Frequency	Monetary ($)
	6	3	4

Table 4. Consumer Data

Consumer	Month	Recency	Frequency	Monetary ($)
Andrew	September	2	2	70
	July	4	2	100
	February	9	1	80
Pat	April	7	2	500
Sarah	October	1	1	80
	June	5	2	90
	May	6	1	50
	Februrary	9	1	30