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Gibson Company is considering the addition of a new product to its cosmetics line. The company has three distinctly different options: a skin cream, a
Gibson Company is considering the addition of a new product to its cosmetics line. The company has three distinctly different options: a skin cream, a bath oil, or a hair coloring gel. Relevant information and budgeted annual income statements for each of the products follow.
Relevant Information
Skin Cream Bath Oil Color Gel
Budgeted sales in units a
Expected sales price b $ $ $
Variable costs per unit c $ $ $
Income statements
Sales revenue a times b $ $ $
Variable costs a times c
Contribution margin
Fixed costs
Net income $ $ $
a Determine the margin of safety as a percentage for each product.
b Prepare revised income statements for each product, assuming a percent increase in the budgeted sales volume.
c For each product, determine the percentage change in net income that results from the percent increase in sales.
c Which product has the highest operating leverage?
d Assuming that management is pessimistic and risk averse, which product should the company add to its cosmetics line?
e Assuming that management is optimistic and risk aggressive, which product should the company add to its cosmetics line?
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