Gidget has a new widget to bring to market. If the firm goes directly to market with the product, there is a $60\%$ chance of success. However, the firm can conduct customer segment research, which will take a year and cost $$5,000,000.$ By going through research, the company can better target potential customers and increase the probability of success to $75\%.$ If successful, the widget will bring a present value profit $($at the time of initial selling$)$ of $$90$ million. If unsuccessful, the present value profit is only $$15$ million. The appropriate discount rate is $10\%.$

Calculate the NPV of going directly to the market. $($Enter whole numbers, e$.$g$.5$ million should be $5,000,000)$

Calculate the NPV for conducting customer segment research. $($Enter whole numbers, e$.$g$.5$ million should be $5,000,000)$