Gig 'em has been the premier Vendor for Camera Equipment in San Angelo, Texas for many years. Three rivals have emerged and are challenging the established firm. They are Wreck 'em! Hook 'em! and Sic 'em! Each firm is owned by proud alumni that named their firm accordingly. Mr. Raider Rojo, the manager of Angelo Camera, comes from a family that has 25 graduates from a university who they "Love so Dearly!" However, he does not want to tell you which one it is, so that you give a fair and balanced assessment. Mr. Rojo has already created a Pugh Matrix (see below) and wants you to recommend the best vendor according to his business needs. What's your recommendation? \begin{tabular}{|c|c|c|c|c|c|} \hline Criteria & Gig 'em & Wreck 'em & Hook 'em & Sic 'em & Weight \\ \hline Cost & 0 & + & + & S & 5 \\ \hline Solve problem fully & 0 & S & S & - & 5 \\ \hline Response Time & 0 & - & + & S & 1 \\ \hline Ease of Use & 0 & + & S & + & 2 \\ \hline Strong Team & 0 & + & S & + & 1 \\ \hline Team Experience & 0 & - & - & + & 3 \\ \hline Training Time & 0 & - & - & + & 1 \\ \hline \end{tabular}