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Gillette budgeted $200 million in advertising to introduce the Fusion razor to male shavers. Large expenditures like this are often made to stimulate ________ when
Gillette budgeted $200 million in advertising to introduce the Fusion razor to male shavers. Large expenditures like this are often made to stimulate ________ when there are few competitors with the same product. Multiple Choice discretionary demand selective demand primary demand secondary demand introductory demand
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