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Gillette deploys and combines several resources, such as technologies and brand name, to attain unparalleled success in the wet shaving industry. This is an example
Gillette deploys and combines several resources, such as technologies and brand name, to attain unparalleled success in the wet shaving industry. This is an example of their
tangible resources.
strong primary activities.
intangible resources.
organizational capabilities.
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Introduction to Management Science
Authors: Bernard W. Taylor
12th edition
133778843, 978-0133778847
