Gilmore, a middle age law professor at Large Town University, wanted to take dancing lessons because he wanted to go to the university's President's & Dean's list awards dinner dance. He purchased 10 lessons from the Arthur Quarry Dance Studio for $100. Lori Anne, the manager of the school, constantly praised Gilmore's ability to learn so quickly and his lightness on his feet. Lori Anne continued to give Gilmore unabated praise. Lori Anne's continued flattery induced Gilmore to purchase 2,655 additional dance lessons totaling $54,013. In actuality, Gilmore had 2 left feet and no sense of coordination. The owners of the Arthur Quarry Dance Studio were well aware of this, and encouraged Lori Anne to keep up the flattery routine because "we've got a great big gullible cash cow just begging us to take his money." At the President's & Dean's list dinner, Gilmore was the first to run out onto the dance floor to do the Electric Slide. Unfortunately, Gilmore tripped and fell on his first dance step flat on his face, causing everyone in attendance to laugh unmercifully at him. Mortified, Gilmore runs from the dance floor and quits his teaching job, too mortified to show his face at the University, He sues the studio for damages, alleging contract fraud. The studio counters that Gilmore entered into this contract of his own free will, and that the studio did nothing wrong. Who is right, and why? Be sure to explain the reasons for your answer.