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Ginger decides to take her small company international. She needs a low - risk method that won t require a large investment. She knows she
Ginger decides to take her small company international. She needs a lowrisk method that wont require a large investment. She knows she might need to choose a method where she doesnt maintain control over what happens with her product in the international markets. Which of the following would most likely be Gingers first step in going global?
a She will open and run a new facility in a foreign country.
b She is likely to form a joint venture with a company in a foreign country.
c She will immediately grow her company into a multinational firm to compete around the world.
d She will form a strategic alliance to create a competitive advantage worldwide.
e She will initially advertise her products on the Internet and export them.
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