Question
Give a brief example from the hospitality and tourism industry of the evolution of revenue management from a simple marketing program to a comprehensive independent
Give a brief example from the hospitality and tourism industry of the evolution of revenue management from a simple marketing program to a comprehensive independent functional area. Explain how the example illustrates an evolution of revenue management.
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Financial Accounting with International Financial Reporting Standards
Authors: Jerry J. Weygandt, Paul D. Kimmel, Donald E. Kieso
4th edition
1119504309, 1-119-50340-8, 9781119503408 , 978-1119504306
