Give a brief explanation about the organization/company i.e., the products or services, number of employees, etc. Do a SWOT chart to help organize your ideas. Refer to resources in the reading for an example of how to set up the SWOT chart.  

1. Identify three strengths, three weaknesses, three opportunities, and three threats.
2. Evaluate the internal or external factors the company relies on to achieve its strategic goals and which is considered a competitive advantage.
3. Develop action plans to address weaknesses and threats while leveraging strengths and capturing opportunities.
4. What specific ideas from the SWOT are most important to overall strategy formulation for the organization and why?