give a positive feedback on the discussion response and add to it ( Adopting sustainable practices can be difficult and expensive for a company because there will be a rise in operating costs. These practices are also complex, so it requires continuous training to allow the company to stay abreast of evolving regulations. All of this, while trying to remain compliant with these practices can put a strain on the company's budget. Further, companies may have challenges with responsible sourcing. It may be difficult to trace where the raw material is coming from, and suppliers might not be honest about their sustainability credentials. Additionally, there is a growing demand for sustainable products and services as consumers are becoming environmentally conscious. Therefore, if businesses do not adopt or implement sustainable practices, they can encounter the challenge of losing customers and even investors. This can affect the company's reputation, and moreover, their brand.)