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Give an example in which a firm milks its reputation over time. Ideally you find a real world case which has been documented in the
Give an example in which a firm "milks its reputation" over time. Ideally you find a real world case which has been documented in the business press. Note that you have to argue that milking its reputation was a deliberate decision by the firm in question. Document your exposition by providing the sources that you have used.
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