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Give an example of a company that used a Licensing Strategy as a strategy to enter an international market. A) Describe, specifically how they executed

Give an example of a company that used a Licensing Strategy as a strategy to enter an international market.

A) Describe, specifically how they executed this strategy.

B) What were two benefits of the strategy for the company?

C) What were two risks of this strategy for the company?

D) What circumstances or resources surrounding this company lead to the strategy being a success or a failure?

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