Give anexampleof one retail store that ispositionedin the customer's mind as:

1. Lowprice(and limited customer service) such as Walmart
2. Highprice(and extensive customer service) such as Bloomingdale's
3. Unique(merchandise or services or locations) such as Trader Joes

You will have3retail stores, each positioned as either (1) low price, (2) high price, or (3) unique.

1. Pick a Storeand describe what you would do tobuild a sustainable competitive advantage