Give an example of price discrimination or personalized pricing from a company you have worked for or from your general experience.

a. Explain how the practice is implemented and why it qualifies as price discrimination (make sure to go over the four criteria needed for price discrimination discussed in the lecture).

Price Discrimination... . Conditions for price discrimination . Market power . Identifiable, economically relevant market segments . Criterion... . Arbitrage/resale difficulty . Price differences not fundamentally driven by MC differences . Quality discrimination Tue