Give an example of two marketing-related variables that you may want to perform a chi-square test on (the only constraint is please don't use gender as one of your variables... any other demographic variables are fair game for your example). Typically a chi-square would examine the relationship between an explanatory variable and an outcome variable. Explain how the variables were measured. Give a null and alternative hypothesis for this test. Also explain why this would be an informative test - if the test were significant, what would this tell the market researcher about segmentation/targeting/positioning?