Give Ideas for presentation slides based on this case Evaluating experimental design

Al Blankenship (of Carter-Wallace) has just given an enthusiastic account of a new technique for evaluating television commerciak. Your boss-the marketine research manager for a large food manufacturer-who is in the audience with you, wants you to analyze the technique carefully and make a recomenendution on the use of the technique. The transcript of Blankenship's remarks follows: in ille he had to sest the effectivenres of mievision comenerciale He todf one shat in fall. 1976, WCAU-TV had ielerase progrum which discased the pos and coves of the popposed ming hotal of the vete. Wheir effecheness. Afy maction nos insweliate and pesirhe. This was mally Case advertining- Nat it lached a cracial couind. How could you to ar t had beren. nos combersome, and that the cumbersowness might somehos aboul th, that the virwer war going ter gef a fine nampile morrly method of coventiling andiemer size and who nereived the spemunile the solvation A sinple method war alvised, and prectering war conducted The precall is made wiblin a suated time periad in adrasce of the ieleviaien stow that is to carry the iest athertising. The roming periad the last bound purchatand of eash of aneral of the Nes commencial it inchiled. Imimediately followise scovening, each periow staning that This is wov a wore cowpow. To he miferend, it mast be sent to the manufartarer. However, it is made ar easy as posuble to a foug tine perind. The provedure moles it pessible to consider whisk is crocial. gnum. The onty purpose of the call is to deternine whorther the perion has artually virsed the particular show: No purtition