give me a brief answer also choose a product, not choosing any electronic vehicle product

- Topic/Business Students act as a group working under to develop a marketing plan for a new product introduction to the market. Free choice of a new product or service for-profit or non-for-profit existing company that operates in Canada. It is a practical assignment, must present an application of theoretical principles with specific solutions. - Guideline for Assignment content (Use the S-O-S-T-A-C Model) - Situational Analysis \& Marketing Strategy for New Product: (10%) - New Product Overview - SWOT (Strength, Weakness, Opportunities and Threat) - Marketing Objectives (What is to be achieved/goals) - Marketing Strategy - STP (Segmentation, Target Market, Positioning) - Tactic - Type of Advertising methods to used (ATL, BTL, PR, Digital Advertising) - How will it be done. E. Action - Here, you talk about the details of tactics. You determine who does what on your team or will you have to hire human resources. F. Control - - How will you monitor performance of your advertising effort? - How do you know you are on track to achieving your targets