Give suitable suggestions (detailed explanation) for the following questions based on the hypothetical case study (Ethiopian Mobile Telephony Market) given below (a) Suggest a suitable strategy in terms of Segmentation, Targeting and Positioning in Ethiopia. (b) Also suggest suitable Promotional Mix for the Company. Case study 2 (Hypothetical case): Ethiopian Mobile Telephony Market The Ethiopian Mobile Telephony is one of the fastest growing sectors. Currently there are over 50 million mobile telephone service subscribers. The economic crisis due to rising loan which account for 59% of GDP of Ethiopia, acute shortage of foreign currency coupled with the growing pressure for mobile service have called for policy shift to liberalize the market and sell a significant amount of share of Ethio telecom to foreign investors. Following this, it is expected that other giant telecom companies would enter Ethiopian telecom market. Vodafone is one of the world's largest mobile service providers that have shown interest to enter the Ethiopian mobile telephony market. The Company is based in London, United Kingdom and has significant presence in more than 65major countries of the world. The Company is known as Pioneer in starting 4G Service in Europe. The CEO of the Company is planning to enter this lucrative Ethiopian Market. The management of the company has approached your company for consultation