Give summary of the three main role of a manager using information below.

Planning One of the first items on a new company's agenda isthe creation of a mission statement A mission statement is a short statement ofa company's purpose and focus This statement should be broad enough that it will encompass future growth and changes of the company. The table below contains the mission statement of three different types of companies: a manufacturer. an e-commerce company. and a service company. sample Mission Statements Mission Statement "To passionately create innovation for our stakeholders at the intersection of chemistry. biology. and physics'1 "To inspire and nurture the human spiritone person. one cup and one neighborhood at a time.'2 "Clur mission is to organize the world's information and make it universallyaccessible and useful'1 Once the mission of the company has been determined, the company can begin the process of setting goals. or what the company expects to accomplish over time. and objectives or the targets that need to be met in order to meet the company's goals. This is known as planning. Planning occurs at all levels of an organisation and can cover various periods of time. One type of planning. called strategic planning. involves setting priorities and determining how to allocate corporate resources to help an organisation accomplish both short-term and long term goals For example. one hotel may want to be the low-price. no-frills clean alternative. while another may decide to be the superior quality. high-price luxury hotel with many amenities. Obviously. to be successful. either ofthese businesses must determine the goals necessary to meet their particular strategy. Typically. a strategic plan will span any number of years an organisation chooses [three. five. seven. or even ten years]. and often companies will have multiple strategic plans. such as one for three years, one for five years. and one for ten years. Given the time length involved in many plans the organisation also needs to factor in the potential effects of changes in their senior executive leadership and the composition of the board of directors. What types of objectives are part of a strategic plan? Strategic objectives should be diverse and will vary from company to company and from industry to industry. but some general goals can include maximising market share, increasing shortterm profits increasing innovation. offering the best valuefor the cost maintaining commitment to community programs and exceeding environmental protection mandates From a managerial accounting perspective. planning involves determining steps or actions to meet the strategic or other goals of the company. For example. High Iv'alley Cheese. a major producer of organic dairy products in Mudgee [in central NSWj. has made increasing the marl-