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Give two examples of brands where manufacturing costs are well below the selling price. With that in mind provide answers to the below questions; How
Give two examples of brands where manufacturing costs are well below the selling price. With that in mind provide answers to the below questions;
- How have the companies been successful in charging high prices to the brand's consumers, despite the low manufacturing costs?
- How is customer information used as a part of the pricing strategy?
BUS 5112 Unit 5
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
