Give two examples of brands where manufacturing costs are well below the selling price. With that in mind provide answers to the below questions;

1. How have companies been successful in charging high prices to the brand's consumers, despite the low costs of manufacturing?

2.How is customer information used as a part of the pricing strategy?

Be prepared to discuss and defend your choices with your classmates.

Your Discussion should be a minimum of 250 words in length and not more than 750 words. Please include a word count.You should include at least three different valid sources.

Use APA citations and referencesfor the textbook add the page number.

references:

All course textbooks are accessible through the course's main page.

Principles of marketing.(2015). University of Minnesota Libraries Publishing.https://doi.org/10.24926/8668.1901(Original work published 2010)

• Chapter 15.1 - The Pricing Framework and a Firm's Pricing Objectives
• Chapter 15.2 - Factors that Affect Pricing Decisions
• Chapter 15.3 - Pricing Strategies

Winer, R. (n.d.). Customer-oriented pricing exercise. New York University.

• Download the PDF.
• Link to Medi-Cult Case Study

https://my.uopeople.edu/pluginfile.php/1275914/mod_book/chapter/283419/5112WA5.pdf

Dholakia, U. (2016, June 27). Do shoppers benefit when stores use everyday low pricing? Psychology Today.https://www.psychologytoday.com/us/blog/the-science-behind-behavior/201606/do-shoppers-benefit-when-stores-use-everyday-low-pricing

please provide answers to every question separately and a good amount of references.