1. Give your overall assessment of Springhill Town Hotels market: what market segment Springhill is in (economy, midscale, upscale, etc.) and who is their target customer market (leisure/business travelers, group, etc.)? Note: Please provide supporting evidence for your assessment, e.g. its average room rate; and a daily occupancy chart for Oct. 2004 of Springhill Town Hotel (line chart is required - make sure to include all labels necessary), and discuss your findings based on the evidence.