Given recent trends and the high-stakes consequences, businesses are interested in knowing what to expect in case of a crisis management in terms of consumer and stock market reaction. Researchers continue to study what factors influence those reactions and hope to use their findings to build a viable crisis management response strategy. To prepare: Locate a scholarly peer-reviewed article related to your specialization (Accounting) and consider personal organizational crises in which you have been involved or by which you have been impacted. Your personal experience with organizational crisis can be as small as missing a deadline or as significant as handling a natural disaster response. Your paper of 3- to 5-page scholarly document must do the following: Define a crisis management (Accounting). Identify the factors that contribute to a crisis management. Compare and contrast the findings of the various studies crisis management. Synthesize your analysis of the research to develop and support a recommendation for a company handling a crisis management. By Day 7 of Week 11, submit a properly APA-cited definition of crisis management (with a reference in APA style), an explanation of how crisis management relates to business, and a 1-paragraph summary of your personal experience with organizational crises. Include an explanation of how your personal experience with crises contributed to your definition of crisis management. Also, write a 1-paragraph summary of your article and an explanation of the articles contribution to the study of crisis management in business. Finally, make a recommendation for how a company might avoid negative impact from a crisis based upon your article and your experience