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Given that Sponsorships are 48% of the total marketing investment, can you attribute 48% of the total $14.5M revenue to the Sponsorship activity? multiple Choice
Given that Sponsorships are 48% of the total marketing investment, can you attribute 48% of the total $14.5M revenue to the Sponsorship activity?
multiple Choice
- Yes, the total $14.5M in revenue is directly correlated to the Sponsorship activity.
- A more detailed breakdown of the Marketing Investment by Source is needed to determine.
- No, more investment/effort should be given to Digital.
- No, more effort should be invested in Events.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
