Question
Given that the three countries mentioned in Q1 are not only geographically distant from PepsiCo's home base in USA and each other but also have
Given that the three countries mentioned in Q1 are not only geographically distant from PepsiCo's home base in USA and each other but also have distinct differences in administrative, cultural and economic characteristics, illustrate and explain how the CAGE framework can be useful in prioritising PepsiCo's international expansion strategy. (Four Hundred words)
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Small Business Management Creating A Sustainable Competitive Advantage
Authors: Timothy S. Hatten
7th Edition
1544330863, 978-1544330860
