Question
Given the advantages to be gained through leveraging of brand equity and product knowledge on a global basis, and the disadvantages of differing local tastes,
Given the advantages to be gained through leveraging of brand equity and product knowledge on a global basis, and the disadvantages of differing local tastes, what would be your strategy for entering new markets?
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Step: 1
Brand equity is the additional value a product receives from having a well known brand or high level of brand awareness Brand equity is a competitive advantage that results in higher sales higher reve...
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Step: 2
Step: 3
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New Venture Creation Entrepreneurship for the 21st Century
Authors: Stephen Spinelli, Rob Adams
9th edition
78029104, 978-0078029103
