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Given the data: what is the GRP of TV Campaign: Total Impressions and Click Through rate : On TV: The campaign delivered an average frequency
Given the data: what is the GRP of TV Campaign:
Total Impressions and Click Through rate :
On TV:
The campaign delivered an average frequency of impressions to Millennials yearolds out of anaverage total population of Millennials. Online Display:
The campaign delivered M impressions, and M people clicked on the Ad and were taken to the Airbnb page
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