Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Given the following data from a Comparative Competitive Efforts page in the CIR: Your Industry Your Company WHOLESALE SEGMENT Company Average vs. Ind. Avg. Wholesale

image text in transcribed
image text in transcribed
Given the following data from a Comparative Competitive Efforts page in the CIR: Your Industry Your Company WHOLESALE SEGMENT Company Average vs. Ind. Avg. Wholesale Price ($ per pair) $59.50 $53.83 +10.5% S/Q Rating (1 to 10 stars) 8.6 6.3 +36.5% Model Availability 499 300 +66.5% Brand Advertising ($000s) 16,500 14,350 +15.0% Rebate Offer ($ per pair) 3.00 3.40 -11.8% Delivery Time (weeks) 4 wks 2.8 wks +42.9% Retailer Support ($ per outlet) 4,500 4,675 -3.7% Retail Outlets 2,272 1,538 +47.7% Celebrity Appeal 140 111 +26.1% Brand Reputation (prior-year average) 76 +14.5% Pairs Demanded 3,129 2,413 +29.7% Gained/Lost (due to stockouts) +32 0 Pairs Sold (000s) 3,161 2,413 +31.0% Market Share (%) 13.1% 10.0% +3.1 pts 87 Based on the above data for your company, which of the following statements is false? Your company's pairs sold were 32,000 pairs higher than they would otherwise have been because one or more other companies in the region did not have sufficient branded footwear inventories to fill all orders from retailers, thus causing some retailers in the region to place orders with your company. Your company's branded sales volume and market share in the Wholesale segment were positively impacted by your company's wholesale price and delivery time. Your company's branded sales volume and market share in the Wholesale segment were negatively impacted by your company's rebate offer and retailer support expenditures. Your company had a very sizable S/Q-based competitive advantage of 36.5%, along with an even bigger percentage competitive advantage on number of retail outlets stocking and merchandising your company's branded footwear. Your company's percentage competitive advantages and disadvantages on the 10 competitive factors affecting Wholesale sales and market share resulted in a net overall competitive advantage of a size sufficient to produce an above-average 13.1% market share

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Accounting Principles Volume 1 And Volume 2

Authors: Jerry J. Weygandt, Donald E. Kieso, Paul D. Kimmel, Barbara Trenholm, Valerie Warren, Lori Novak

9th Canadian Edition

1119786649, 978-1119786641

More Books

Students also viewed these Accounting questions

Question

Are the hours flexible or set?

Answered: 1 week ago

Question

Summarize the impact of a termination on the employee.

Answered: 1 week ago