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Given the following data from a Comparative Competitive Efforts page in the CIR: Your Industry Your Company WHOLESALE SEGMENT Company Average vs. Ind. Avg. Wholesale
Given the following data from a Comparative Competitive Efforts page in the CIR: Your Industry Your Company WHOLESALE SEGMENT Company Average vs. Ind. Avg. Wholesale Price ($ per pair) $43.50 $53.83 -19.2% S/Q Rating (1 to 10 stars) 4.3 6.3 -31.7% Model Availability 400 300 +33.3% Brand Advertising ($000s) 12,000 14,350 -16.4% Rebate Offer ($ per pair) 0 3.40 -100.0% Delivery Time (weeks) 3 wks 2.8 wks +7.1% Retailer Support ($ per outlet) 4,500 4,675 -3.7% Retail Outlets 770 1,538 -49.9% Celebrity Appeal 0 111 -100.0% Brand Reputation (prior-year average) 80 76 +5.3% Pairs Demanded 2,365 2,413 -2.0% Gained/Lost (due to stockouts) -7 0 Pairs Sold (000s) 2,358 2,413 -2.3% Market Share (%) 9.8% 10.0% -0.2 pts Based on the above data for your company, which of the following statements is false? Copyright by Glo-Bus Software, Inc. Copying, distributing, or 3rd party website posting isexpressly prohibited and constitutes copyright violation. O Your company's branded sales volume and market share in the Wholesale segment was positively impacted by your company's delivery time. O Your company's two biggest competitive advantages in the Wholesale Segment related to wholesale price and model availability. O Your company had a small competitive disadvantage in expenditures for retailer support. O Your company's branded sales volume and market share in the Wholesale segment was negatively impacted by your company's S/Q rating, brand advertising, celebrity appeal, and lack of a rebate offer. Your company's percentage competitive advantages and disadvantages on the 10 competitive factors affecting Wholesale sales and market share resulted in a net overall competitive disadvantage of a size that resulted in a below-average 9.8% market share
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