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Given the following data from a Comparative Competitive Efforts page in the CIR: Your Industry Company Average $1,327 11.9% Your Company vs. Ind. Avg UAV
Given the following data from a Comparative Competitive Efforts page in the CIR: Your Industry Company Average $1,327 11.9% Your Company vs. Ind. Avg UAV DRONE SEGMENT Price (average direct sale $ per unit) Discount to Online Retailers P/Q Rating (1 to 10 stars) Brand Reputation Number of Models $950 15% 28.4% +26.1% 0. 80 4.4 -88.7% 75 2.9 +6.7% 7 +141.4% 26 Online Retailers 26 0.0% Website Displays ($000s) Search Engine Advertising ($000s) Retailer Recruitment ($ per unit) Warranty Period (days) Drone Unit Demand 21.5% 1,300 3,000 66.23 1,657 2,104 128.07 +42.6% -48.3% 90 94 -4.3% Direct 42.9 37.9 +13.2% 3rd Party Retailers (000s) 15.1 11.1 +36.0% 58.0 +1.8 49.0 Total Demand +18.4% Gained/Lost (due to stockouts-000s) UAV Drone Units Sold (000s) 0.2 59.8 48.8 +22.5% +3.1 pts Market Share 17.4% 14.3% Based on the above data for your company, which of the following statements is false? The number of drone models your company offered for sale resulted in your company's biggest percentage competitive advantage. Your company had a very sizable search engine advertising-based competitive advantage. Your company's percentage competitive advantages andisadvantages on the 10 competitive factors affecting UAV drone sales and market share resulted in a net overall competitive advantage of a size sufficient to produce an above-average 17.4% market share. Your company's sales volume and market share in the UAV drone segment were negatively impacted by your company's P/Q rating and retailer recruitment expenditures. Your company's competitive advantages in the UAV drone segment had equally-sized positive impacts in powering your company's market share to be 3.1 percentage points above the regional average
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